I find that people absolutely love it and very regularly when I am handing out the tracts, people come back asking for more of them to give out to their friends. These tracts will even work overseas, as many people love the look of the Australian Money.
It's also an easy conversation starter, because when they ask what is it for, you can say, "On the back it asks you the Big Money question: If you were to die today would you go to Heaven? What do you think?" And take it from there.